IMPLEMENTATION ROAD MAP
You’ve struck gold with game changing insights. Now, what?
For maximum ROI in an omnichannel marketing world, research insights and reports should produce a steady flow of content across multiple platforms. But, this is no easy task.
You need to a comprehensive game plan.
Build interest and drive engagement with your brand via story fragments and snippets of data in varying formats (e.g. blog posts, Tweets, IG Stories, and articles/op-eds).
Release your report, amplify its findings, and drive the conversation. Utilize varied storytelling formats (mini White Papers, webinars, infographics, etc.) that reframe the story through additional lenses.
Keep the momentum going. Remine the data for additional gems and release fresh content. Dig deeper into sticky topics that are resonating with your audience. Align sales and marketing collateral with insights to tell a coherent brand narrative.